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Imagine if YOU knew the Secret for How to Turn GoldMine® into a REAL Money-Making MACHINE, Automatically! If your Company uses GoldMine for outbound sales, and your contact database contains records numbering in the hundreds, thousands, or hundreds of thousands, this website is going to show you >without interfering in any customizations you may already have< the proven, step-by-step process you can take to literally transform your existing GoldMine installation into a completely hands-free, automated powerhouse that will:
So what, exactly, is this "80/20 Game", and why is it so costly? Simply put, the "80/20 Game", or "80/20 Rule" (as it applies to us) is this:
That's 20 to 25% of Your Revenue going by the wayside! Hard to believe? Understood, but get this: Just one of my clients, Steve Course, President of BEST Health Plans, and his Sales Team, had been using GoldMine as nothing more than a 'Glorified Rolodex' for several years running (sound familiar, by any chance?). They always knew, however, that it was capable of taking their business much, much further if they could just leverage some of its true CRM (Customer Relationship Management) capabilities. They had a database of only 1,300-odd records at the time, and it was divided amongst 5 sales reps (around 260 contacts per rep). Steve brought me in because he and his team knew, even though they only had a couple hundred contacts to maintain relationships with EACH, that some were either falling by the wayside entirely, or just not being followed-up with regularly enough. The goal was an outwardly simple one: To ensure that each and every contact, new and existing, was kept in touch with on a regular basis. No more falling through the cracks! They didn't want to be forced into some kind of unwieldy, auto-enforced routine, either. They wanted to maintain control over the frequency with which those followups were scheduled. After all, who knew their clients and prospects better than themselves? The point is, regardless of the chosen schedule (which is easily modified to suit one's needs), every one of your contacts stay in the loop! But enough of me talking about what my system did for Steve and his company... here's what he had to say about it himself...
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